THE BROADCAST: TVSquared’s Monthly Newsletter

TVSquared’s “The Broadcast” is a monthly newsletter devoted to the biggest trends impacting TV advertising across linear and OTT, including real-world insights from industry leaders and news for brands, agencies and media owners.

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2020 Issues


The June 2020 issue covers the latest trends for booming DTC brands, how advertisers can unlock the power of data-driven linear and more.


The May 2020 issue covers how OTT is impacting all corners of the TV ecosystem (including real-world insights from industry leaders), examines how well ratings really align with TV-driven response, a new can’t-miss podcast and more of the latest TV advertising news and trends.


The April 2020 issue delves into how COVID-19 is impacting advertisers throughout the world, unpacks OTT advertising and spotlights DTC brands in 2020.


The March 2020 issue includes a look at how ad spend is coming back to TV, pan-European TV performance, and this year’s Oscar “ad winners.”


The February 2020 issue delves into cross-platform, multi-touch attribution capabilities, Super Bowl LIV TV ad “winners” and more.


The January 2020 issue covers the latest TV news and insights, including the biggest trends impacting TV advertising this year, the world’s largest OTT and linear attribution rollout and best practices for maximizing local TV.