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The latest-and-greatest insights from TVSquared

TVSquared Announces Support for Project OAR to Drive the Industry Standard for Addressable Measurement & Attribution

The Emmy for TV Ad Performance Goes To …

TV Talk: The Relationship Between OTT and Mobile

Bob Ivins Joins TVSquared as Chief Strategy Officer

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVOT Recap: Taming the “Wild West” of TV Attribution

TVOT Recap: COVID-19’s Impact on the Present (& Future) of TV Advertising

AVODs: A Win-Win Scenario?

Why DTC Brands Are Positioned to Thrive Right Now

Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution

TV Drives Performance Amid COVID-19

TV Talk: The Agency of the Future

Have You Unlocked the Power of Data-Driven Linear Yet?

Data Drives Powerful Results During a Time of Crisis

Empowering Advertisers During a Time of Crisis

TV Talk: The Halo Effect with Effectv

Unpacking the Short-Term and Long-Term Impact of TV

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

What TV Advertisers Can Learn From “Frasier”

TV Drives Digital: Creatives and Consistency

Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

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