- New to TV advertising, the gym-access marketplace wanted more accountability around TV spend
- Using ADvantage, PayAsUGym.com runs timely, accurate data analysis to optimize its TV strategy
- In just three months, PayAsUGym.com improved its cost-per-visit (CPV) by 25%
What’s interesting is with an analytics software tool like TVSquared, you don’t need to be an analyst to use it, you just need to know that data and analysis of performance is important. It’s saved huge amounts of time giving us instant results and given us the confidence to continue to grow our brand through TV advertising.